Showing posts with label Objective Proficiency U 04. Show all posts
Showing posts with label Objective Proficiency U 04. Show all posts

On Screen p 143. Ad Review: Sample Answer. Extra Cloze

An international film magazine wants readers around the world to contribute a review to a special edition entitled The Art of Advertising: Selling Products through Film. You decide to write a review of a particularly memorable advertisement. In your review, you should evaluate the visual impact of the advertisement, outline its other features, and assess how much influence such advertisements have on us.
Sample answer
It is true that advertising has become an art form in its own 1_________. Nowadays, some of the very best film directors are employed to produce a visually impressive fifty or sixty seconds of footage 2________ we will remember and associate ever afterwards with the product being sold. My own favourite is a recent Guinness advert, which lives 3__________ to the high standards set by earlier adverts for this dark beer from Ireland.
The product becomes part of a visual extravaganza, 4_________ somewhere in South America or the Caribbean. 5_________ the outset, you are unsure what you are witnessing. Tension is in the 6_________ and you realise that a race is about to start – incredibly, a snails’ race! Each snail lines 7__________ in its own lane, with a number on its 8_________, and bets are taken 9_________ which one will be the winner. Snails being what they are, the race gets 10__________ to a slow start, but then, one snail finds its way into an almost-empty glass of Guinness, takes 11_________ the necessary sustenance 12__________ streaks home, to the wild cheers of the crowd.
One striking image follows another and special effects are judiciously 13_________ to accentuate the snail’s speed. The film is also shot from unusual angles – a snail’s eye 14_________, you might say, where human faces become slightly distorted and more unusual. At the end, we are almost participants in the vibrant celebration, which is fuelled 15_________ Guinness and exudes 16________ good humour and love of life.
Characteristically of a Guinness advert, busy scenes alternates 17__________ stillness. There is no need for a voice-over, which would only labour the 18_________. The overwhelming 19___________ created is that you are watching something utterly unique, a message that you will then associate with the product itself.
In general, I believe adverts have a huge effect on our lifestyle and aspirations. If they didn’t, far 20__________ money would be spent on them.

Video: https://www.youtube.com/watch?v=2NzRSCIKUlk

KEY

1. right
In your own right: because of your personal qualifications or efforts, not because of your connection with somebody else. As a result of your own ability, achievements, qualifications etc and not because of anyone else. E.g. She sings with a rock band, but she's also a jazz musician in her own right. Her father's a well-known author, but she's an excellent writer in her own right.



2. that/ which
Footage: /ˈfʊtɪdʒ/ part of a film showing a particular event. E.g. Old film footage of the moon landing. People see live footage of the war at home on their televisions.



3. up
Live up to: to do as well as or be as good as other people expect you to. E.g. He failed to live up to his parents' expectations. The team called ‘The No-Hopers’ certainly lived up to its name.



4. set 
set something + adverb/preposition to place the action of a play, novel or film/ movie in a particular place, time, etc. E.g. The novel is set in London in the 1960s.
 
Extravaganza: /ɪkˌstrævəˈɡænzə/ a large, expensive and impressive entertainment. Sp. Gran espectáculo. E.g. A musical extravaganza. A five-day extravaganza of art, music and dance.



5. At
At/from the outset (of something): at/from the beginning of something. E.g. I made it clear right from the outset that I disapproved.



6. air
in the air: felt by a number of people to exist or to be happening. E.g. There's romance in the air.



7. up
Line up: to stand in a line or row; to form a queue/line. E.g. Line up, children! Cars lined up waiting to board the ship.



8. shell



9. on
bet: an arrangement to risk money, etc. on the result of a particular event; the money that you risk in this way. E.g. to win/ lose a bet. Bet on something We've got a bet on who's going to arrive first. He had a bet on the horses. They all put a bet on the race. I hear you're taking bets on whether she'll marry him.



10. off
Get off to a slow start: slow beginning.
be/get off to a good/bad/slow etc start used for saying that something begins in a particular manner, especially a race or a competition. E.g. She got off to a slow start in her election campaign. The Games are off to a flying start with a new world record in the women's marathon
Get off to a flying start/ get off to a flyer: to make a very good start; to begin something well. E.g. She's got off to a flying start in her new career.
Get off to a good start: begin with success. E.g. In Math, it's important to get off to a good start. I tried to get off to a good start with my new job.



11. in
Take sth in: to absorb something into the body, for example by breathing or swallowing. E.g. Fish take in oxygen through their gills /ɡɪlz/ (Sp. branquias).



12. and
Sustenance: /ˈsʌstənəns/ the food and drink that people, animals and plants need to live and stay healthy. Sp. Sustento. E.g. There's not much sustenance in a bowl of soup. 

Streak: /striːk/ to move very fast in a particular direction. E.g. She streaked home in under 54 seconds.

Home: a place on a sports field that a player must try to get to in order to score a point in some sports. Sp. Meta. E.g. He was four fences from home.



13. used
Judiciously: /dʒuˈdɪʃəsli/ carefully and sensibly; showing good judgement. E.g. A judiciously worded letter.



14. view 
a bird's-eye view (of something) a view of something from a high position looking down. E.g. From the plane we had a bird's eye view of Manhattan. 



15. by
Fuel: /ˈfjuːəl/ to increase something; to make something stronger. E.g. To fuel speculation/rumours/fears. Higher salaries helped to fuel inflation.



16. only
Exude: /ɪɡˈzjuːd/ if you exude a particular feeling or quality, or it exudes from you, people can easily see that you have it. Sp. Emanar, irradiar. E.g. She exuded confidence.

Humour: (uncountable) 



17. with
Stillness: /ˈstɪlnəs/ the quality of being quiet and not moving. Sp. Quietud, calma, tranquilidad. E.g. The sound of footsteps on the path broke the stillness.



18. point
Labour the point: to continue to repeat or explain something that has already been said and understood. Sp. Insistir, machacar. E.g. I understand what you're saying—there's no need to labour the point.



19.  impression
Overwhelming: very great or very strong; so powerful that you cannot resist it or decide how to react. E.g. The evidence against him was overwhelming. The overwhelming majority of those present were in favour of the plan. An overwhelming sense of loss. She had the almost overwhelming desire to tell him the truth. You may find it somewhat overwhelming at first. There was overwhelming support for our policies.



20. less

On Screen p 100. Robert, the Tallest Man Ever. Extra Cloze

Robert Pershing Wadlow

Robert's story is a poignant 1________. He was 2_________ of photography and stamp 3__________. He got on 4________ his family like a 5________ on fire. And although you may not know his name, you might recognise him when you lay 6_________ on this photograph.
I have seen many 7___________ photograph of Robert but this one 8___________ out 9____________ the rest. It is a family 10_________ . It was taken in a garden, somewhere in midwest USA, shortly before 1940. In the picture, his mum, his dad, his brother and his sisters are smiling as they stand lined 11________ for the camera.
Robert stands behind them all. He's got his left hand resting on his father's shoulder and his right hand resting on his brother Eugene's.
As I look at Robert and his graceful smile, I try to imagine what his life might have been like and how he must have suffered as he wished that he could have joined his family in the foreground of the picture like any normal boy. I wouldn't be surprised if someone told me that he might have felt somewhat ostracised. It must have been hard for him not to feel despondent. I also wonder how his disorder may have 12__________ about.
It is a story brimming 13__________ poignancy. Being still a young man, Robert's size began to take its 14__________. Towards the end of his life he had to 15_________ up to the fact that he had difficulties to walk. He must have mulled 16__________ the daunting prospect 17__________ using a wheelchair. He may have grown rather dejected thinking that he might never be able to walk again. He finally 18__________ away when he was just 22 years old and 2.72 meters tall. He is the tallest man in medical history.

KEY
Robert's story is a poignant one. He was fond of photography and stamp collecting. He got on with his family like a house on fire. And although you may not know his name, you might recognise him when you lay eyes on this photograph.
I have seen many a photograph of Robert but this one stands out above the rest. It is a family snapshot. It was taken in a garden, somewhere in midwest USA, shortly before 1940. In the picture, his mum, his dad, his brother and his sisters are smiling as they stand lined up for the camera.
Robert stands behind them all. He's got his left hand resting on his father's shoulder and his right hand resting on his brother Eugene's.
As I look at Robert and his graceful smile, I try to imagine what his life might have been like and how he must have suffered as he wished that he could have joined his family in the foreground of the picture like any normal boy. I wouldn't be surprised if someone told me that he might have felt somewhat ostracised. It must have been hard for him not to feel despondent. I also wonder how his disorder may have come about.
It is a story brimming with poignancy. Being still a young man, Robert's size began to take its toll. Towards the end of his life he had to face up to the fact that he had difficulties to walk. He must have mulled over the daunting prospect of using a wheelchair. He may have grown rather dejected thinking that he might never be able to walk again. He finally passed away when he was just 22 years old and 2.72 meters tall. He is the tallest man in medical history. 

Robert 


poignant: /ˈpɔɪnjənt/ having a strong effect on your feelings, especially in a way that makes you feel sad. Moving. Sp. conmovedor. E.g. a poignant image/moment/memory, etc. Her face was a poignant reminder of the passing of time.
 
fond of (doing) something finding something pleasant or enjoyable, especially something you have liked or enjoyed for a long time. E.g. fond of music/cooking. We had grown fond of the house and didn't want to leave.
 
line up: to stand in a line or row; to form a queue / line. E.g. Line up, children! Cars lined up waiting to board the ship. 


graceful: polite and kind in your behaviour, especially in a difficult situation. His father had always taught him to be graceful in defeat. At the age of 70, she withdrew into graceful retirement.

ostracised: ostracize somebody (formal) to refuse to let somebody be a member of a social group; to refuse to meet or talk to somebody. E.g. He was ostracized by his colleagues for refusing to support the strike. The regime risks being ostracized by the international community.

despondent: 
despondent (about something) sad, without much hope. E.g.  She was becoming increasingly despondent about the way things were going. There are times when it is hard not to feel despondent.

brim: to be full of something; to fill something. Tears brimmed in her eyes. Brim with something Her eyes brimmed with tears. The team were brimming with confidence before the game. A young man brimming with confidence.

poignancy: /ˈpɔɪnjənsi/ the fact of having a strong effect on your feelings, especially in a way that makes you feel sad the poignancy of parting and separation Of particular poignancy was the photograph of their son with his sisters, taken the day before he died. 

Come about: to happen. E.g. Can you tell me how the accident came about?

take a heavy toll (on somebody/something), take its toll (on somebody/something)
to have a bad effect on somebody/something; to cause a lot of damage, deaths, suffering, etc. E.g. Illness had taken a heavy toll on her. The recession is taking its toll on the housing markets.

Face up to: to accept and deal with something that is difficult or unpleasant. E.g. she had to face up to the fact that she would never walk again. You have to face up to your responsibilities.

mull something over: to spend time thinking carefully about a plan or proposal. Consider. E.g. I need some time to mull it over before making a decision.
 

prospect: the possibility that something will happen. E.g. There is no immediate prospect of peace. There's a reasonable prospect that his debts will be paid.

dejected: unhappy and disappointed. E.g She looked so dejected when she lost the game.


Objective Proficiency p 41. Lucky Thirteen! Extra Gapped Sentences Ex 2

Get into a team.
Get a piece of paper.
Think of a name for your team and put it at the top.
Draw thirteen squares big enough to write a number and a word inside each.




Write a number, from 1-13, in the top left-hand corner of each square
Next to each number write the answers to the following questions:
 
1. 
a. We had a brief _________, but it’s over now.
b. They'll ____________ you into prison without batting an eyelid 
c. Don't ____________ insults at your colleagues. It won't help.






KEY
1. fling
a. fling (with somebody) a short sexual relationship with somebody
b. fling somebody/something + adv./prep. to throw somebody/something somewhere with force, especially because you are angry.
not bat an eyelid
(informal) to show no surprise, embarrassment or concern when something unusual happens. E.g. She didn't bat an eyelid when I told her my news. She fell down and grazed her knees, but she didn't bat an eyelid.
c. fling something (at somebody) | + speech to say something to somebody in an aggressive way. E.g. They were flinging insults at each other.



2. 
a. I felt ____________ because they obviously wanted to be alone.
b. Don't ask _________________ questions.
c. He tried to dance, but he was too clumsy and _____________. 





KEY
2.  awkward /ˈɔːkwəd/
a. making you feel embarrassed. E.g. There was an awkward silence.
b. difficult to deal with. E.g.  You've put me in an awkward position. an awkward customer (= a person who is difficult to deal with). Please don't be awkward about letting him come. It makes things awkward for everyone when you behave like that.
c. not moving in an easy way; not comfortable. E.g. Luther's awkward movements impeded his progress. I must have slept in an awkward position—I'm aching all over. Make sure the baby isn't sleeping in an awkward position.



3.
a. The UN has demanded that all troops _____________ withdrawn.
b. If he doesn't want to be involved, then so _____________ it.
c. I know that he has tried hard; ____________ that as it may, his work is just not good enough. 
 





KEY
3. be
a.  be used as the subjunctive with verbs like: insist, ask, suggest, recommend, advise... More information on the subjunctive here.
b. so be it (formal) used to show that you accept something and will not try to change it or cannot change it. E.g. If there are legitimate areas of disagreement, so be it - let the best ideas prevail. If you’ve really decided to quit the music business, then so be it.
c. be that as it may (formal) despite that. E.g. Be that as it may, I still think Mr Livingstone is the best man for the job. Anyway, be that as it may, I thought he was the most talented man on Earth. But be that as it may, that's not the important issue.



4.
a. Use sunscreen because the sun __________ our faces.
b. Your organisation's strength will greatly affect how well your company ______________ the storm.
c.First thing in the morning and in all __________ he goes for a swim.





KEY
4. weathers
a. to change, or make something change, colour or shape because of the effect of the sun, rain or wind. E.g. This brick weathers to a warm pinkish-brown colour. Wind and sun had weathered his face. Her face was weathered by the sun.
b. weather something to come safely through a difficult period or experience. E.g. The company just managed to weather the recession. She refuses to resign, intending to weather the storm (= wait until the situation improves again).
c. in all weathers: in all kinds of weather, good and bad. E.g.  She goes out jogging in all weathers. 



5. 
a. We had to ___________ on the rope holding the anchor to get it on board.
b. She saw him ____________ a sigh of relief 
c. Just the thought of eating trotters makes me _____________. 





KEY
5. heave
a. to lift, pull or throw somebody/something very heavy with one great effort. E.g. heave something/somebody/yourself + adv./prep. I managed to heave the trunk down the stairs. They heaved the body overboard. He heaved himself out of his armchair. + adv./prep. We all heaved on the rope. Heave away lads!  
b.  heave a sigh, etc. to make a sound slowly and often with effort. E.g. We all heaved a sigh of relief. She heaved a long sigh.
c. to experience the tight feeling in your stomach that you get before you vomit. E.g. The thought of it makes me heave. His stomach heaved.

trotter: a pig’s foot, especially when cooked and eaten as food 



6.  
a. I just think he ought to get a _____________ on himself - he's behaving like a child. 
b. The country is currently in the ____________ of the worst recession in 20 years. 
c.  This is the first book I've read in ages that has managed to __________ me from start to finish





KEY
6. grip 
a.
get/take a grip (on yourself)
to improve your behaviour or control your emotions after being afraid, upset or angry.  I have to take a grip on myself, he told himself firmly. (informal) Get a grip! (= make an effort to control your emotions).  
b.
in the grip of something
experiencing something unpleasant that cannot be stopped. E.g. The country was in the grip of an economic crisis.The forest is still in the grip of winter. a country in the grip of recession
c. 
grip somebody to interest or excite somebody; to hold somebody’s attention. E.g. The book grips you from start to finish. I was totally gripped by the story.



7. 
a. My bedroom looks like a _________ right now in between moving houses. 
b. In the US you do not __________ ushers unless they do something extravagant for you. 
c. Have you ever been to the lighthouse located in the northern ___________ of the island?




KEY
7. tip
a. a place where you can take rubbish/garbage and leave it. Sp. vertedero. E.g. He took all the garden waste to the tip. Sp. Él llevó toda la basura del jardín al vertedero. 
b. to give somebody an extra amount of money to thank them for something they have done for you as part of their job. E.g. Americans were always welcome because they tended to tip heavily. tip somebody Did you remember to tip the waiter? tip somebody something She tipped the porter a dollar. 
usher: a person who shows people where to sit in a church, public hall, etc. 
c. the thin pointed end of something. E.g. the tips of your fingers. the tip of your nose. She is at the far tip of the pier. Sp. Ella está en la punta del muelle. 
be on the tip of your tongue ​If something that you want to say is on the tip of your tongue, you think you know it and that you will be able to remember it very soon. E.g. Her name is on the tip of my tongue. 



8.
a. My children never want to ____________ me in on what they do in school. 
b. I was __________ stay at my friend's house for a whole weekend.
c. There isn't enough room for us, ______________ alone any guests.





KEY
8. let


a. let somebody in on something | let somebody into something
(informal) to allow somebody to share a secret. E.g. Are you going to let them in on your plans? If you promise not to tell, I’ll let you in on a secret. They were planning something, but they wouldn’t let me in on it.

c.
let alone
used after a statement to emphasize that because the first thing is not true or possible, the next thing cannot be true or possible either. Sp. y mucho menos. Por no hablar de. E.g. There isn't enough room for us, let alone any guests. I didn’t have any clothes, let alone a passport. I hardly have time to think these days, let alone relax. Brian would never even read a newspaper, let alone a book.



9.
a. Hers was a classic tale of ___________ to riches.
b. The beggar was dressed in ___________ 
c. I keep these __________ for cleaning the car.




KEY
9.
rags
a.
(from) rags to riches
from being extremely poor to being very rich. E.g. a rags-to-riches story. Almost overnight, she went from rags to riches. 
b.
in rags
wearing very old torn clothes. E.g. The children were dressed in rags. Their clothes were in rags (= torn).
c. rag: a piece of old, often torn, cloth used especially for cleaning things. E.g. I wiped the window with a damp rag. Use a piece of old rag.



10. 
a. A little luck wouldn't _________ amiss right now!
b. He's decided to leave the band and _________ it alone as a singer.
c. I hope the conference will __________ off without a hitch.





KEY
10. go
a. 
not come/go amiss
(British English) to be useful or pleasant in a particular situation. Sp. ser bienvenido. E.g. A little luck wouldn't go amiss right now! A cup of tea wouldn't go amiss. A word of apology might not go amiss. A sense of proportion would not go amiss in all of this.

b.

go it alone
to do something without help from anyone. E.g. Andrew decided to go it alone and start his own business. More women are going it alone in business. They lack the knowledge and confidence to go it alone.
c.
go (off) without a hitch ​to happen successfully without any problems. E.g. To the bride's relief, the wedding ceremony went off without a hitch. Everything went off without a hitch. We hoped the job would go off without a hitch.

go off: to happen in a particular way. E.g. The meeting went off well. The whole conference went off just as we had planned.

If you have ten correct answers say: "I'm feeling lucky!"

11. 
a. I'd rather have eaten a ________ doughnut than a chocolate one. It was too sickly sweet.
b.  _________ is used by the media to describe people who do not have much money to live on.
c. There's a paper ______________ in the photocopier.





KEY
11. jam 
b. JAM (in the UK) used by the media to describe people who do not have much money to live on (the abbreviation for just about managing). E.g. JAMs may be in work, but are struggling to pay for essentials such as food, heating or rent.
c. a situation in which a machine does not work because something is stuck in one position. E.g. There's a paper jam in the photocopier. She fed the documents into the machine making sure that there were no paper jams.

If you have eleven correct answers say: "I'm whistling"


12.
a.  I _________ great exception to the fact that you told my wife before you told me.
b. I must __________ issue with you on the question of footballers’ pay. 
c. I think you’ll get the job — they seemed to _________ quite a shine to you. 





KEY
12. take 
a.
take exception to something
to object strongly to something; to be angry about something. E.g. No one could possibly take exception to his comments. 
b.
take issue with somebody (about/on/over something)
(formal) to start disagreeing or arguing with somebody about something. E.g. I must take issue with you on that point. 
c.

take a shine to somebody/something
(informal) to begin to like somebody very much as soon as you see or meet them. E.g. He seems to have taken a shine to you. It seems the boss has taken a shine to you, kid. You should start seeing some more work headed your way! I think Jennifer has taken a shine to my friend Tommy, so I'm going to try to set them up on a date! Seems to me you've taken quite a shine to Miss Richmond. I think he's taken a shine to your sister.

If you have twelve correct answers say: "I'm standing" and remain standing for the last question.


13. 
a. She is held in very _________ regard by her colleagues.
b. We had __________ hopes for the business.
c. This issue has had a ________ profile in recent months.





KEY
13. high
a
high: (usually before noun) showing a lot of approval or respect for somebody She is held in very high regard by her colleagues. You seem to have a high opinion of yourself!

high: greater or better than normal in quantity or quality, size or degree. E.g. a high temperature/speed/price. a high rate of inflation. Demand is high at this time of year. a high level of pollution. a high standard of craftsmanship. high-quality goods. a high risk of injury. A high degree of accuracy is needed. The tree blew over in the high winds. We had high hopes for the business (= we believed it would be successful). A high proportion of our staff are female. The cost in terms of human life was high. 
c

a high/low profile
the amount of attention somebody/something has from the public. E.g. This issue has had a high profile in recent months. I advised her to keep a low profile for the next few days (= not to attract attention). high-profile politicians. He resigned from a high-profile job as economic adviser to the president. There is a growing number of women in high-profile positions in the government. Some very high-profile British players have transferred to clubs abroad. The club has signed several high-profile players over the summer. He was involved in a high-profile court case last year. The product is being promoted through a high-profile advertising campaign.


Who got the greatest number of correct answers?
Did anybody get the thirteen correct words?