Sequence:
Firstly,...First,... In the first place,… To begin with,…To start with,… First of all,…
Secondly,... Thirdly,...
Then... In addition to that,… Apart from that,… Besides… Furthermore,... Moreover,... If this were not enough,.... On top of all this,... To make matters worse,...
Appearance and reality:
At first sight … but in fact….
Apparently…but they were really/actually...
The fact is that…
As a matter of fact…
Cause and effect:
Due to…
Consequently,...
As a result…
In consequence,…
For this reason… For these reasons…
For one reason or another…
Contrast and concession:
Although... Even though...
However,... Nevertheless,...
Despite... In spite of...
On one hand....On the other hand,...
Expressions to compare and contrast
Nowhere near as exciting as...
Considerably/much/far more thought-provoking than...
By far the most moving advert....
Bear a close/a striking/a strong/a slight/little/no resemblance to: e.g. Her latest novel, a tale of unrequited love, bears little resemblance to her earlier, more philosophical work.
There is little to choose between (hardly any difference between) the two CDs in terms of quality of production.
The plot of this advert develops along very different lines from that of last year's advert.
There are several obvious/striking similarities between the two adverts.
There is a world of difference between the two adverts, despite their shared Christmas influences.
What sets the advert apart from others of the same subject is its ability to make us laugh.
A considerable/huge/marked/slight difference
A close/remarkable/striking/ similarity
Be dissimilar from/to: E.g. Dissimilar from other adverts
Be very much alike
Be unlike another advert
One advert Differs from the other in one respect.
One thing compares (un)favourably/ well/badly with another
Develop in a different way from
Have a great deal/little/nothing in common with
It is in their thematic content that the two adverts resemble each other most. Both focus on the topic of Christmas.
Also common to both adverts is the fact that we witness the spirit of Christmas
To point something out:
In particular… Especially… Above all… . Let alone... Not to mention… In other words… In any case…
Referring to someone or something:
With regard to… In regard to... As regards... Regarding...As for... As to... As far as adverts are concerned
Descriptive language:
Positive descriptions
It has a catchy slogan
The advert offers alluring images of
It’s fairly entertaining
I found it very absorbing.
The ad is completely engrossing from start to finish.
I found the storyline so intriguing – I had absolutely no idea what was going to happen next.
The advert has a gripping storyline.
You’ll love the ad – it’s riveting stuff.
I find adverts like these compulsive viewing.
I found the advert very compelling.
It is hands down (easily and without any doubt) the best ad this year.
The kid gives a compelling/ memorable/ stunning performance.
Her performance is mesmerizing.
The acting is very convincing
It is both entertaining and educational.
It is highly enlightening/inspiring/thought-provoking
It is food for thought.
The advert provides a fascinating insight (understanding,vision) into the lifestyle in small villages.
No wonder the film has captured the imagination of audiences all over the world.
It's a deeply moving advert.
I admire the outstanding performance of the kid.
The ad conveys a powerful message
It's an innovative ad.
I would highly recommend it to anyone who is interested in human values.
One particular strength of the advert is...
The design/production/ performance/ advert is second to none (the best).
I would strongly advise you to see it.
Do not be put off (to make sb lose interest in or enthusiasm for sth. Sp. Desanimar)by the topic/critics/song.
It will have you roaring with laughter (laugh very loudly).
Hats off to the kid who gives a stunning performance. He is remarkably convincing
The strength of this ad lies in its powerful acting and mundane (ordinary) realism.
This ad is a definite must-see.
Negative descriptions
It's a clichéd /ˈkliːʃeɪd/ Christmas ad.
There are two versions of this excruciating /ɪkˈskruːʃieɪtɪŋ/ ad.
The ad is excruciatingly boring.
Implausible: Not seeming reasonable or probable; failing to convince; not believable. Sp. Inverosímil. E.g. A rather implausible story.
Overhyped: promoted or publicized to excess exaggerating its good qualities, in order to get a lot of public attention for it: Influencers overhyped the ad.
Sentimental: producing emotions such as pity, romantic love or sadness, which may be too strong or not appropriate; feeling these emotions too much. Sp. Sensiblero: a slushy, sentimental story
Slushy: stories, films / movies or feelings that are considered to be silly and without value because they are too emotional and romantic. Corny. Sp. Sensiblero: e.g. a slushy Christmas ad
cheesy:
1. not very good or original, and without style, in a way that is embarrassing but amusing. E.g. a cheesy ad. That’s the cheesiest storyline I’ve ever seen.
2. too emotional or romantic, in a way that is embarrassing. E.g. a cheesy love song. a cheesy ad.
drippy: boring, stupid and weak or sentimental. E.g. her drippy boyfriend. A drippy advert.
Tedious: lasting or taking too long and not interesting. Boring. E.g. A very long and tedious advert.
Unconvincing: not seeming true or real; not making you believe that sth is true: e.g.
I find the characters in the ad very unconvincing.
I found the plot rather predictable/disappointing.
One particular weakness of the film is...
The music is not its best feature
I would strongly advise you not to see it.
I would definitely give it a miss (decide not to do sth.)
Conclusion:
Finally,... Lastly,…To sum up,... All things considered,... All in all,…(with everything considered) In conclusion,... In general,… On the whole…
Expressing personal opinion:
For my part,... In my view… As I saw it,... To my mind,...
Here you will find more Useful language.
Now half of the class watches the Hafod Hardware advert and describes it to the other half:
Sample answer:
Here’s what happens. A little boy wakes up. He brushes his teeth, eats his breakfast and goes to work. He opens the shop, fixes a broom; he cleans the counter and restocks the shelves. He serves a customer, does a bit of accounting, serves another customer. At the end of the day he switches off the light, bends down to pick up a Christmas tree and – PLOT TWIST! – he’s actually a 30-year-old man. The message comes up: ‘Be a kid this Christmas’. The end
Read more about it:
https://www.theguardian.com/tv-and-radio/2019/dec/04/the-100-christmas-ad-that-blows-john-lewis-out-of-the-water
Then the other half of the class watches the John Lewis advert and describes it to the first half:
Sample answer:
This advert features a young girl, Ava, and a dragon who cannot stop himself spurting fire, disrupting Christmas fun by melting a snowman and burning down a Christmas tree. The story has a happy ending when Edgar uses his fiery breath to light the Christmas pudding for the village feast.
Read more about it here:
https://www.theguardian.com/media/2019/nov/14/john-lewis-christmas-ad-excitable-dragon-edgar-waitrose
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