Some brand names become part of the language:
Are you on Skype?
Some of these brand names are then used as verbs and other nouns:
I'll facebook you about it tonight.
I sometimes spend hours just googling.
The brand name has a capital letter but the verb and noun derivatives do not:
Are you on Skype?
Let's skype.
Brand names as part of the language
Hoover / to hoover / do the hooveringXerox / to xerox / a xeroxed document
Facebook / to facebook / facebooking
Skype / to skype / skyping
Google / to google / googling
Rollerblade / to rollerblade / rollerblading
Kleenex
Nescafe
Jacuzzi
Levis
Ping Pong
Listen to the programme
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