Objective Proficiency p 90. The Media

As in many other European countries, Britain’s main newspaper and main TV channels are both in long-term decline; fewer and fewer people are reading the former or watching the latter. In the last quarter of the twentieth century, people became richer, so that they were able to pursue alternative forms of leisure activity. In addition, cheaper means of production and distribution meant that the main newspaper and the main papers and the main channels found themselves with more rivals. More recently, there is the internet, which gives people not only a further form of leisure activity but also an alternative source for news. Nevertheless, the main papers and channels remain a central part of everyday national life.
The importance of national press
Newspaper publication in the country is dominated by the national press — an indication of the comparative weakness of regional identity in the country. There are more than seventy local and regional daily papers, but the total circulation of all of them together is less than the combined circulation of the handful of national ‘dailies’. The only non-national papers with significant circulations are published in the evenings, when they do not compete with the national papers, which always appear in the mornings. The only exception to this pattern is in Scotland, where a number of Scotland-only paper (most notably The Sunday Post, The Sunday Mail and the Daily Record) sell more copies (which usually produce special Scottish editions anyway). 
Most local papers do not appear on Sundays, so on that day the dominance of the national press is absolute. The ‘Sunday papers’ are so-called because that is the only day on which they appear. Some of them are sisters of a daily (published by the same company) but employ different editors and journalists.
The morning newspaper is a British household institution – such an important one that, until the laws were relaxed in the early 1990s, newsagents were the only shops that are allowed to open on Sundays. People could not be expected to do without their newspapers for even one day, especially a day when there is more free time to read them. The Sunday papers are generally thicker than the dailies and some of them have six or more sections, making up a total of well over 200 pages.
Another indication of the importance of ‘the paper’ is the morning ‘paper round’. Most newsagents organize these, and more than half of the country’s readers get their morning paper delivered to their door by a teenager who gets up early at around 5.30 a.m. every day in order to earn a bit of pocket money.
Conventionally, the national papers are divided into two distinct types. The quality papers cater for the better educated readers. The popular papers sell to a much larger readership.They contain far less print than the ‘qualities’ and far more pictures. They use larger headlines and write in a simpler style of English. While the qualities devote much space to politics and other ‘serious’ news, the popular papers concentrate on ‘human interest’ stories, which often means sex and scandal.
However, this method of classification has a hint of snobbery about it. It implies that a newspaper can’t be both high quality and popular at the same time. Perhaps this is why the two types have also been known by other names: the broadsheets and the tabloids. Not so long ago in Britain, if you saw someone reading a newspaper, you could tell what kind it was without even checking the title. This was because the quality newspapers were all printed on terribly large-sized paper known as broadsheet, so that to be able to read more than one page without looking like you had just taken up origami, you had to have expert page turning skills. The popular papers, on the other hand, were all tabloids; that is, they were printed on much smaller pages (which were therefore much easier to turn). But in 2004, two quality newspapers, The Times and The independent, successfully adopted the tabloid format. And then, a year later, another quality, The Guardian, broke with tradition even more radically by adopting the Berliner format, which is halfway between broadsheet and tabloid and often used in continental Europe but never before in Britain. Again, the move was a success. And so, the tabloid/broadsheet distinction no longer fits the facts. However, it is still often used, in order to avoid the snobbery of the other method of distinction.
In any case, the differences between the two types can be exaggerated. The ‘qualities’ do not completely ignore sex and scandal or any other aspect of public life. Both types of paper devote equal
amounts of attention to sport. Moreover, some people make a three-way distinction (The Daily Mail and The Express being in the middle). The differences are in the treatments of the topics covered and in which topics are given the most prominence.

quality newspaper: /ˌkwɒləti ˈnjuːzpeɪpə(r)/
(less frequent quality)
a newspaper that is intended for people who are intelligent and educated.
tabloid /ˈtæblɔɪd/
a newspaper with small pages (usually half the size of those in larger papers)
berliner: /ˌbɜːˈlɪnə(r)/ (adj)
(of a newspaper) printed on pages measuring 470mm by 315mm, smaller than a broadsheet and larger than a tabloid. E.g. advertising rates for full- and half-Berliner pages.
broadsheet: a newspaper printed on a large size of paper, generally considered more serious than smaller newspapers.

newspapers 
Many British families buy a national or local newspaper every day. Some have it delivered to their home by a paper boy or paper girl; others buy it from a newsagent (= a shop that sells newspapers, magazines, sweets, etc.) or a bookstall. Many people read a newspaper online and the number doing this is increasing very fast. Some newspapers charge for their online edition. National dailies are published each morning except Sunday. Competition between them is fierce. Local daily papers, which are written for people in a particular city or region, are sometimes published in the morning but more often in the early evening.The US has only one national newspaper, USA Today. The rest are local. A few newspapers from large cities, such as the New York Times and the Washington Post, are read all over the country. The International New York Times formerly the International Herald Tribune is published outside the US and is read by Americans abroad. Many Americans subscribe to a newspaper which is delivered to their house. This costs less than buying it in a shop. Papers can also be bought in bookshops and supermarkets and most newspapers have online versions.In Britain the newspaper industry is still sometimes called Fleet Street, the name of the street in central London where many newspapers used to have their offices. Britain has two kinds of national newspaper: the quality papers and the tabloids, now sometimes called the red tops. The qualities were also called the broadsheets because they were printed on large pages, but are now often in tabloid size which is half the size of a broadsheet. They report national and international news and are serious in tone. They have editorials which comment on important issues and reflect the political views of the paper's editor. They also contain financial and sports news, features (= articles), obituaries (= life histories of famous people who have just died), listings, crosswords, cartoons and comic strips, advertisements and the weather forecast.The tabloids report news in less depth. They concentrate on human-interest stories (= stories about people), and often discuss the personal lives of famous people. People who disapprove of the tabloids call them the gutter press. The most popular are The Sun, The Mirror, The Express and The Daily Mail. The News of the World, a Sunday tabloid, at one time sold more copies than any other newspaper in Britain, but it was closed down in 2011, after it had been accused of phone hacking.There are also local papers, many of which are weeklies (= published once a week). They contain news of local events and sport, carry advertisements for local businesses, and give details of houses, cars and other items for sale. Some are paid for by the advertisements they contain and are delivered free to people's homes. Some cities also have a daily paper published in the evening, for example, the Evening Standard in London.A daily newspaper from a medium-sized US city has between 50 and 75 pages, divided into different sections. The most important stories are printed on the front page, which usually has the beginnings of four or five articles, and colour photographs. The articles continue inside. The rest of the first section contains news stories, an opinion page with editorials, and letters to the editor, written by people who read the paper. Another section contains local news. The sport section is near the end of the paper, with the features section. This contains comics and also advice columns, such as Dear Abby. There are advertisements throughout the paper.Tabloids contain articles about famous people but do not report the news. They are displayed in supermarkets, and many people read them while they are waiting to pay.On Sundays newspapers are thicker. There are usually fewer news stories but more articles analysing the news of the past week and many more features, including a colour section of comics.Newspapers get material from several sources. Staff reporters write about national or local news. Major newspapers also have their own foreign correspondents throughout the world. Others get foreign news from press agencies or wire services, such as Associated Press or Reuters. Some papers have their own features writers. In the US features are usually syndicated, which means that one newspaper in each area can buy the right to print them. The editor decides what stories to include each day but the publisher or owner has control over general policy. Newspaper owners are very powerful and are sometimes called press barons. The most famous of these is Rupert Murdoch. 

The Characteristics of the national press: politics
The way politics is presented in the national newspapers is an example of the fact that British political parties are essentially parliamentary organizations, not countrywide ones (see chapter 6). Although different papers have differing political outlooks, none of the large newspapers is an organ of a political party. Many are often obviously in favour of the policies of this or that party (and even more obviously against the policies of another party) but none of them would ever use ‘we’ or ‘us’ to refer to a certain party.
What counts for the newspaper publishers is business. All of them want first and foremost to make money. Their primary concern is to sell as many copies as possible and to attract as much advertising as possible. The British press is mostly controlled by a rather small number of extremely large multinational companies. This fact helps to explain two notable features. One of these is its freedom from interference from government influence, which is virtually absolute. The press is so powerful in this respect that it is sometimes referred to as ‘the fourth estate’ (the other three being the Commons, the Lords and the monarch). This freedom is assisted by a general feeling in the country that ‘freedom of speech’ is a basic constitutional right.
A striking example occurred during the Second World War. During this time, the country had a coalition government of both Conservative and Labour politicians — so that there was really no opposition in Parliament at all. At one time, the cabinet wanted to use a special wartime regulation to ban, temporarily, The Daily Mirror, which had been consistently critical of the government. At once, the Labour party, which until then had been completely loyal to the government, demanded a debate on the matter, and the other national papers, although they disagreed with the opinions of The Mirror, all leapt to its defence and opposed the idea. The government was forced to back down and The Mirror continued to appear throughout the war.  
The characteristics of the national press: sex and scandal
The other feature of the national press which is partially the result of its power and commercial orientation is its shallowness. Few other European countries have a popular press which is so ‘low’. Some of the popular papers have almost given up even the pretence of dealing with serious matters. Apart from sport, their pages are full of little except the private lives of famous people. Sometimes, their ‘stories’ are not articles at all一they are just excuses to show pictures of almost-naked women. During the 1980s, page three of The Sun became infamous in this respect. The women who pose for its photographs are now universally known as ‘page three girls’. The desire to attract more readers at all costs has meant that, in the late twentieth century, even the broadsheets in Britain can look rather ‘popular’ when compared to equivalent ‘quality’ papers in some other countries. They are still serious newspapers containing high-quality articles whose presentation of factual information is usually reliable. But even they now give a lot of coverage to ‘human interest’ stories when they have the excuse.  
This emphasis on revealing the private details of people’s lives has led to discussion about the possible need to restrict the freedom of the press. This is because, in behaving this way, the press has found itself in conflict with another British principle which is as strongly felt as that of freedom of speech一the right to privacy. Many journalists now appear to spend their time trying to dig up the juiciest secrets about well-known personalities, or just ordinary people who, by chance, find themselves connected with some newsworthy situation. There is a widespread feeling that, in doing so, they behave too intrusively.
Complaints regarding invasions of privacy are dealt with by the Press Complaints Commission (PCC). This organization is made up of newspaper editors and journalists. In other words, the press is supposed to regulate itself. Many people are not happy with this arrangement and various governments have tried to formulate laws on the matter. However, at the time of writing, no such law has been passed. Against the right to privacy, the press has successfully been able to oppose the concept of the public’s ‘right to know’.
Of course, Britain is not the only country where the press is controlled by large companies with the same single aim of making profits. So why is the British press more frivolous? The answer may lie in the function of the British press for its readers. British adults never read comics. These publications, which consist entirely of picture stories, are read only by children. It would be embarrassing for an adult to be seen reading one. Adults who want to read something very simple, with plenty of pictures to help them, have nowhere to go but the national press. Most people don’t use newspapers for ‘serious’ news. For this, they turn to another source一broadcasting.

The BBC

Just as the British Parliament has the reputation for being ‘the mother of parliaments’, so the BBC might be said to be ‘the mother of information services’. Its reputation for impartiality and objectivity in news reporting is, at least when compared to news broadcasting in many other countries, largely justified. Whenever it is accused of bias by one political side, it can always point out that the other side has complained of the same thing at some other time一so the complaints are evenly balanced. In fact, the BBC is rather proud of the fact that it gets complaints from both sides of the political divide, because this testifies not only to its impartiality but also to its independence.
Interestingly, though, this independence is as much the result of habit and common agreement as it is the result of its legal status. It is true that it depends neither on advertising nor (directly) on the government for its income. It gets this from the licence fee which everybody who uses a television set has to pay. However, the government decides how much this fee is going to be, appoints its board of governors and its director-general, has the right to veto any BBC programme before it has been transmitted and even has the right to take away the BBC’s licence to broadcast. In theory, therefore, it would be easy for a government to influence what the BBC does.
Nevertheless, partly by historical accident, the BBC began, right from the start, to establish its effective independence and its reputation for impartiality. This first occurred through the medium of radio broadcasts to people in Britain. Then, in 1932 The BBC World Service was set up, with a licence to broadcast first to the empire and then to other parts of the world. During the Second World War, it became identified with the principles of democracy and free speech. In this way the BBC’s fame became international. Today, the World Service still broadcasts around the globe, in English and several other languages. The BBC also runs ten national radio stations inside Britain and several local ones.
Television: organization

TV channels in general are also independent of government interference. This again is largely a matter of tacit agreement. There have been occasions when the government has successfully persuaded the BBC not to show something. But there have also been many occasions when the BBC has refused to bow to government pressure. Similarly, when the government or some other public body criticizes the BBC for its behaviour, the BBC sometimes accepts the criticism and apologizes (and one or more of its top people resign), and sometimes successfully argues its case and refuses to apologize.
There is no advertising on the BBC. But Independent Television (ITV), which started in 1954, gets its money from advertisements. ITV is a network of commercial companies, each of which is responsible for programming in different parts of the country on the single channel given to it. In practice, these companies cannot afford to make all their own programmes, and so they generally share those they make. As a result, it is common for exactly the same programme to be showing on the ITV channel throughout the country (just like on the BBC).
When commercial television began, it was feared that advertisers would have too much control over programming and that the new channel would exhibit all the worst features of tabloid journalism. Over the years, however, these fears have proved to be unfounded. Although commercial TV has recently adopted the habit of allowing programmes to be ‘sponsored’ by other commercial companies, as a form of advertising for them, these advertisers do not have the influence over programming that they have often had in the USA. Most importantly for the structure of commercial television, ITV news is not made by the individual companies. Independent Television News (ITN) is a separate company. For this and other reasons, it has always been protected from commercial influence. There is no significant difference between the style and content of ITN news and BBC news.
The same fears that had been expressed about the quality of television when ITV started are now heard with regard to satellite and cable television. To some extent, these fears may be more justified, as the companies that run channels in this way are in exactly the same politic as those which own the major newspapers (and in some cases actually are the same companies). In any case, new technology has meant that instead of just the few channels they had been used to, British households now have access to a vast number of channels, so they just have to become more discriminating themselves.
Television: style
Although the advent of ITV did not affect television coverage of news and current affairs, it did cause a change in the style and content of other programmes shown on television. The amount of money that a television company can charge an advertiser depends on the expected number of viewers at the time when the advertisement is to be shown. Therefore, there was pressure on ITV from the start to make its programmes popular. In its early years, ITV captured nearly three-quarters of the BBC’s audience. The BBC then responded by making its own programming equally accessible to a mass audience.
Ever since then, there has been little significant difference in the programming of the BBC and the main commercial television channels. All show a wide variety of programmer, including news, documentaries, drama, films, light entertainment, comedies, and sports. They are in constant competition with each other to get the largest audience (this is known as the ratings war). But this competition does not mean that they each try to show a more popular type of programme than the other. Rather it means that each tries to do the same type of programme ‘better’.
Of particular importance in the ratings war are the performances of the channels’ various soap operas. These are also of interest because of what they can show about British attitudes and taste. The two most popular and long-running of these, which are shown at least twice a week, are not glamorous American productions showing rich and powerful people. They are ITV’s Coronation Street, which is set in a working-class area near Manchester, and BBC1’s EastEnders, which is set in a working-class area of London. They and other British-made soaps certainly do not paint an idealized picture of life. They depict relatively ordinary lives in relatively ordinary circumstances. The same is largely true of British situation comedies (known as ‘sitcoms’). These are usually about people less fortunate and/or less able and/or less popular than the average. These people often have plans to be especially successful and popular, but the plans always fail.
It became obvious in the 1960s that the popularity of soap operas and light entertainment shows meant that there was less room for programmes which lived up to the original educational aims of television.
This was the main impetus for the founding of two other big channels (BBC2 and Channel 4), which acted as the main promoters of learning and ‘culture’. To some extent they still do this. But the vast choice of channels now available means that this ‘public service’ is less essential.
Mass television programming is now more than half a century old. This means that TV channels have large and ever-expanding larger archives at their disposal. As a result, they can show (cheaply) numerous programmes based on lists: the top 100 comedy shows, the 20 favourite soaps, the 100 best ever music videos, and so on. Many people find these programmes either tedious or irritating (because not enough time is given to each item in the list). But the programme The 50 Greatest Documentaries, shown in 2005, was a reminder that, despite all the soaps and all the programmes which go by the misleading name of ‘reality TV’, Britain has made, and can still make, really good television. Among the top ten were the natural history series, Life on Earth, and the art history series Civilization , both from the 1970s, and the heart-rending story of a man with a rare fatal disease (The Boy Whose Shin Fell Off) from 2004. But the winner was a series of films almost as old as TV itself. Intended as a ‘one-off’ to show the divisions in social class which existed in 1950s Britain, Seven Up showed the lives of 20 seven-year-olds from different backgrounds. It captured the public imagination, so seven years later, the same children were revisited for a second programme. This too was rated a success and in 2005, the seventh programme in the series (49 Up) was shown.
In any case, perhaps worries about the ‘dumbing down’ of British television are unfounded. In 2002, for instance, the highest paid performer on British TV was not an actor or actress, not a sports presenter or game-show host, not even a newsreader. It was a history professor called David Starkey! (In that year, Channel 4 arranged to pay him ￡2 million for a series of 25 programmes on British monarchs.)
British Society and Culture