Bobby Friction has started to realise that his day-to-day online activities are not only being monitored but in some senses manipulated. How often he interacts with specific friends, pages or sites sculpts and filters everything and everyone he comes into contact with online. Since the Brexit vote and the US election these bubbles have become a really big issue - with talk of fake news, post-truth politics and online communities increasingly divided.
When, like Bobby, you decide
you've had enough of living in a social media bubble, what can you do
to change things? Is it possible for an ordinary user of social
media to beat the system or is it only technology nerds who can do it?
And really - is there any benefit to breaking out of the bubble?
Listen to the programme