Close-up p 144. Advertising and Young People. Extra Cloze

It's been estimated that young people today shell 1_________ nearly £50 a week on clothing, entertainment, and fast food. And that's not all. It's now beginning to dawn 2__________ advertisers 3____________, through nagging power, young people not 4___________ influence the purchases of the goods and services 5___________ appeal to them, but they 6__________ influence many of the purchases in the entire household, even down 7___________ the family car. This is an advertiser's dream. People especially 8_______________ the 13—19 age group, buy 9_________ impulse. They are less 10__________ than others to 11___________ up price differences or get recommendations. They buy based 12___________ what their friends are buying, what will make 13__________ more popular with their peer 14_____________, or what a celebrity they 15__________ into says they need.

KEY

1. out 

shell out (for something)/ shell something out (for something) (informal) to pay a lot of money for something. Fork out. E.g. The band shelled out $100000 for a mobile recording studio. He has had to shell out £500 a week hiring a bodyguard. She ended up shelling out for two rooms. Since they wouldn't share, I ended up shelling out for two hotel rooms.

2. on

dawn on somebody [no passive] if something dawns on you, you begin to realize it for the first time. E.g. it dawns on somebody that… Suddenly it dawned on me that they couldn't possibly have met before.  It was several months before the truth finally dawned on me. 

 

 

3. that 

It dawns on someone that. E.g. Little by little it dawned on Archie that his wife was not coming back.

 

 

nag: to keep complaining to somebody about their behaviour or keep asking them to do something. Pester. E.g. nag (at somebody) Stop nagging—I'll do it as soon as I can. Nag somebody (to do something) She had been nagging him to paint the fence.

 

 

 

4. only 

 

 

 

5. that/ which 

 

 

 

6. also 

 

 

 

7. to 

down to used for emphasizing that everything or everyone is included, even the smallest thing or the least important person. E.g. Everything had been carefully planned, right down to the last detail.      The changes will affect everyone from managing director down to the shopfloor worker. 

 

 

 

8. in  

 

 

 

9. on

impulse: /ˈɪmpʌls/ a sudden strong wish or need to do something, without stopping to think about the results. E.g. The door was open and on (an) impulse she went inside. He tends to act on impulse.

 

 

 

10. likely 

 

 

 

11. weigh 

weigh up something to consider something carefully before making a decision. E.g. weigh something (up) You must weigh up the pros and cons (= consider the advantages and disadvantages of something). She weighed up all the evidence. Weigh (up) something against something I weighed the benefits of the plan against the risks involved.




12. on



13. them 



14. group 

peer group: a group of people of the same age or social status. E.g. She gets on well with her peer group. Peer-group pressure. She was rejected by her peer group.

 

 

 

15. are 

be into something  to be interested in something in an active way. E.g. He's into surfing in a big way.