Close-up p 144. Born to Shop. Multiple Choice Cloze

Good shoppers may be made in heaven. A scientific study into astrology and lifestyles has shown a remarkable correlation between our star signs and the way we spend money. The research, (1)_____ on an analysis of 30,000 people’s backgrounds, lifestyles and shopping habits, comes from an impeccable (2)_____. It states that chocolate companies should target those born under Aries, jewellers should (3)_____ out Geminis and sports gear manufacturers should focus on Scorpios. All three signs have long been characterised by astrologers as outgoing, sociable and competitive. By (4)_____, those selling more mundane products such as DIY equipment should target Aquarians, while office equipment makers could do no worse than focus on Virgos, who have a (5)_____ to be work-obsessed. Taureans, Pisceans and Cancerians are the ideal customer for any company. Their insecurity makes them unusually cautious, meaning they exhibit high levels of brand (6)_____. As for the other signs, well they could be just so mean they’re not worth targeting at all!

1. A B C D
2. A  B C D
3. A  B C D
4. A  B D
5. A  B C D
6. A  B C D

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