Close-up p 144. Born to Shop. Multiple Choice Cloze

Good shoppers may be made in heaven. A scientific study into astrology and lifestyles has shown a remarkable correlation between our star signs and the way we spend money. The research, (1)_____ on an analysis of 30,000 people’s backgrounds, lifestyles and shopping habits, comes from an impeccable (2)_____. It states that chocolate companies should target those born under Aries, jewellers should (3)_____ out Geminis and sports gear manufacturers should focus on Scorpios. All three signs have long been characterised by astrologers as outgoing, sociable and competitive. By (4)_____, those selling more mundane products such as DIY equipment should target Aquarians, while office equipment makers could do no worse than focus on Virgos, who have a (5)_____ to be work-obsessed. Taureans, Pisceans and Cancerians are the ideal customer for any company. Their insecurity makes them unusually cautious, meaning they exhibit high levels of brand (6)_____. As for the other signs, well they could be just so mean they’re not worth targeting at all!

1. A based B derived C deduced D gathered

2. A  origin B root C foundation D source

3. A  seek B find C hold D make

4. A  chance B surprise C  contrast D far

5. A  tendency B direction C trend D drive

6. A  loyalty B affiliation C fidelity D dependability

Ex 5 (2002 edition)
KEY
Answers
1 A is correct. B,C and D take the preposition from.



2 D is correct because source collocates with impeccable. 



3 A is correct. Seek out means to look for or concentrate on in this case. 
Aries: /ˈeəriːz/ the first sign of the zodiac, the Ram.  
Seek somebody/something out: to look for and find somebody/something, especially when this means using a lot of effort.  
Hold out: 1 to last, especially in a difficult situation. E.g. We can stay here for as long as our supplies hold out. 2 to resist or survive in a dangerous or difficult situation. E.g. The rebels held out in the mountains for several years.  
Hold out something: to offer a chance, hope or possibility of something. Doctors hold out little hope of her recovering. 
Hold sth. out: to put your hand or arms, or something in your hand, towards somebody, especially to give or offer something. E.g. He held out the keys and I took them.  
Make out:(informal) used to ask if somebody managed well or was successful in a particular situation. How did he make out while his wife was away? 
Make somebody out: to understand somebody's character. 
Make sb/sth out: to manage to see somebody/something or read or hear something. Distinguish. E.g. I could just make out a figure in the darkness. I could hear voices but I couldn't make out what they were saying. 
Make sb/sth out: to say that something is true when it may not be. E.g. She's not as rich as people make out. He made out that he had been robbed. She makes herself out to be smarter than she really is. 
Make sth out: to write out or complete a form or document. E.g. He made out a cheque for €100. The doctor made out a prescription for me. Applications must be made out in triplicate. 2 
Make sth out: (used in negative sentences and questions) to understand something; to see the reasons for something. E.g.I can't make out what she wants. 
Gemini: /ˈdʒemɪnaɪ/the third sign of the zodiac, the Twins. 
Gear: the equipment or clothing needed for a particular activity. Climbing/fishing/sports, etc. gear. 
Scorpio: /ˈskɔːpiəʊ/ the 8th sign of the zodiac, the Scorpion. 
Astrologer: /əˈstrɒlədʒ ə/ a person who uses astrology to tell people about their character, about what might happen to them in the future, etc. 
 



4 C is correct because it is contrasting what is said in the previous sentence with what is being said now.
Take sb by surprise: to attack or capture somebody/something unexpectedly or without warning. To happen unexpectedly so that somebody is slightly shocked; to surprise somebody. E.g. The police took the burglars by surprise. His frankness took her by surprise.



Aquarius: /əˈkweəriəs/ the 11th sign of the zodiac. Aquarian: /əˈkweəriən/ 
Virgo: /ˈvɜːɡ əʊ/ the 6th sign of the zodiac, the Virgin.



5 A is correct. We use tendency to talk about people who have an inclination towards doing something.
Drive: a strong desire to do things and achieve something; great energy. E.g. He'll do very well—he has tremendous drive. 

Taurus: /ˈtɔːrəs/ the second sign of the zodiac, the Bull. Taurean: /ˈtɔːr i‿ən/. 
Pisces: /ˈpaɪsiːz/ the 12th sign of the zodiac, the Fishes. Piscean: /ˈpaɪs i‿ən/    
Cancer: the fourth sign of the zodiac, the Crab. Cancerian: /(ˌ)kæn ˈsɪər i‿ən/

6 A is correct. It forms the collocation brand loyalty.